by Jillian Leigh, Ampersandology
Kinetic typography is something of a pet hobby of mine. I'm currently trying to figure out Adobe AfterEffects in an effort to produce my own, but she's an unwilling coquette at the best of times (which, much like life, only makes me want her more. AfterEffects, you shameless minx). Kinetic typography is defined as:
1 : the art and technique of expression with animated text.
2 : breathing life into all I hold dear : art
Kinetic typography is all over the place, but we rarely notice it--it's in movie trailers, credit sequences, commericals, and, most importantly, ON YOUTUBE. The day I discovered this truly fascinating art was a day the kinetic typography consumed like a magnificent, extremely localized fire. It meets my criteria for being cluctch art by observing:
1) the glory of esoteric appeal.
2) the need to master an obscure and mostly useless set of skills
3) the widely inapplicable nature to 95% of my day.
Ooh, but baby, the 5% it does apply to? We live it up like kings, baby. Like kings on vacation.
For funsies, I gathered up my favourite examples. A lot of these are examples done in design school, which of course inspired me for a good thirty two seconds to get myself enrolled in design school, and but quick. Thirty two seconds, y'all. That's a long time for a whim to last. It almost convinced me. Honestly, I spell out dialogue in my head anyway, so this brings with it a soothing logic for me.
Fight Club: Chemical Burn
There Will Be Blood: Drainage
Dexter: Tonight's the Night
Pulp Fiction: They Speak English in What?
Chapter 7: Chuck Palahniuk's Choke
Ad for AMC - Full Metal Jacket
I Love NY
Vancouver Film School: A Lesson in Typography (because how could I not?)
Go dive into the glorious depths of YouTube: can you find something more clutch?
Kinetic typography is something of a pet hobby of mine. I'm currently trying to figure out Adobe AfterEffects in an effort to produce my own, but she's an unwilling coquette at the best of times (which, much like life, only makes me want her more. AfterEffects, you shameless minx). Kinetic typography is defined as:
1 : the art and technique of expression with animated text.
2 : breathing life into all I hold dear : art
Kinetic typography is all over the place, but we rarely notice it--it's in movie trailers, credit sequences, commericals, and, most importantly, ON YOUTUBE. The day I discovered this truly fascinating art was a day the kinetic typography consumed like a magnificent, extremely localized fire. It meets my criteria for being cluctch art by observing:
1) the glory of esoteric appeal.
2) the need to master an obscure and mostly useless set of skills
3) the widely inapplicable nature to 95% of my day.
Ooh, but baby, the 5% it does apply to? We live it up like kings, baby. Like kings on vacation.
For funsies, I gathered up my favourite examples. A lot of these are examples done in design school, which of course inspired me for a good thirty two seconds to get myself enrolled in design school, and but quick. Thirty two seconds, y'all. That's a long time for a whim to last. It almost convinced me. Honestly, I spell out dialogue in my head anyway, so this brings with it a soothing logic for me.
Fight Club: Chemical Burn
There Will Be Blood: Drainage
Dexter: Tonight's the Night
Pulp Fiction: They Speak English in What?
Chapter 7: Chuck Palahniuk's Choke
Ad for AMC - Full Metal Jacket
I Love NY
Vancouver Film School: A Lesson in Typography (because how could I not?)
Go dive into the glorious depths of YouTube: can you find something more clutch?
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